ASTON MARTIN BRAND AUDIT Assignment Example | Topics and Well Written Essays - 3000 words

ASTON MARTIN BRAND AUDIT - Assignment Example Moreover, the company holds various elements, which constitute its success factor in the highly competitive automobile industry. Such strengths define the resilience of the grand logo of the company, despite the weathering challenges in the markets. The founders of the corporation were Lionel Martin and Robert Bamford, both of United Kingdom. However, over the years, it changed ownership with various parties buying shares in the company including the Ford brand among others. Today, the leading individual shareholders and owners are David Richards and Baimler AG (Dowsey, 2010). The other shareholders are companies with shares in Aston Martin. Aston Martin is a company whose existence now spans 100 years of operation. The company was established in 1914 and has been operating since its institution (Dowsey, 2010). Further, this forms a heritage factor for the company, which makes it a preferable choice for many of its consumers. Aston Martin is an automobile company whose operations focus solely on the manufacturing of vehicles and wares of vehicles. The company products feature in the motorsport industry, as well as, the personal car industry. The company also factors the production of cars for luxury purposes, a leading service that it facilitates to its consumers (Dowsey, 2013). The operational elements of its products and services entail the highly competitive automobile industry, where the company products feature as leading operator and identifiable market share leader. The company Aston Martin has its base in the UK market. The head office operations are in the UK. However, it also features its operations in other sections such as America and Asia. The notable market leader in the UK has its products across the globe; hence, its scope is global (Dowsey, 2013). The company utilizes its networking ability to venture into markets across the continent accordingly, incorporating its strategic marketing features and management

Is there a connection between human freedom and modern physics Essay - 1

Is there a connection between human freedom and modern physics - Essay Example Every man has a natural right to pursue happiness but the human thought process is very tricky. This is Maya, and Maya incites the human mind to dance to its tune. Through its thoughts the human mind can create individual and societies but these very thoughts bring it to a state of confusion. Thinking cannot control the forces of nature, says Wilhelm (Ch1, p45). Thoughts like to drown itself in the assumption that it has control over the senses and nature. Ideas are intelligent perceptions but they too can take different forms. An individual has to assume responsibility to express ideas and this may eventually lead to a new reality. This demonstrates the power in human thoughts, and this very power of ideas, reality and thoughts have led to discoveries in science. Ideas have the power to make us believe in the reality or turn the ideas into reality. It also has the power to create chaos. Human beings are always struggling for freedom – freedom not from other human beings but from their own thoughts. Freedom is not external to the self. Freedom lies in one’s own thinking process, in one’s own perception. It is freedom from one’s own confusion. This is precisely what Lord Krishna in Bhagwad Gita has conveyed. Human beings are forever fighting with their own inner selves – sometimes the divine mind reigns Supreme only to be overpowered by the demonic thoughts. Freedom is to evolve from this Maya and und erstand the Reality. It is freedom from the inner conflict and not a fight between two individuals that has been portrayed. Arjuna’s thoughts and ideas formed a chain and distorted the Reality; he was far away from the Truth. Today human beings view freedom as a right without responsibility. Standards of behavior are determined through the use of statistical curves. Money and success is the yardstick of freedom. Money is linked to spirituality. Spiritualism is a profession and those